Content powerhouse Banijay today announces Banijay Iberia and the football league, LaLiga, will join forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke.
The agreement sees Banijay Iberia utilise its production expertise and LaLiga, its knowledge and reputation, to establish LaLiga Studios, a global leader in the creation of sports-related content.
Through this partnership, LaLiga Studios will produce audiovisual content for LaLiga, clubs, sponsors, and broadcasters. It will also work with international platforms and brands in the development, production, and distribution of entertainment, documentary, fiction, and animation content. Chalo Bonifacino Cooke has been appointed Managing Director and Executive Producer of LaLiga Studios, and will oversee its international growth utilising the footprint of both companies.
Pilar Blasco, CEO of Banijay Iberia comments: “We are very proud to announce this partnership with LaLiga; a great generator of narratives around sport and its values. We are eager to use our experience in the production and creation of premium content to tell these stories, with the highest quality standards, so they become known all over the world.”
Óscar Mayo, Executive Director of LaLiga says: “We have ambitious plans for LaLiga Studios, including working with the best brands, so it was critical for us to have the perfect partner. Banijay Iberia’s track record of bringing premium quality viewing to the region, gives LaLiga Studios the best possible start.”
Banijay Iberia is behind some of the region’s most popular shows with flagship titles like MasterChef, Big Brother and Temptation Island, as well as true crime documentaries including Where is Marta? For Netflix. It also produces premium scripted titles for a range of platforms including Bosé, The Gypsy Bride, Heirs to the Land and Hierro, amongst others. Not to mention animation series, Virtual Hero.
The deal should become effective in the coming weeks.