The Independents to acquire Kennedy

The Independents Group acquires London-based Kennedy, specialized in strategic consulting for brand, cultural and entertainment projects

London – 14 March 2024: The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, has acquired London-based Kennedy, growing its community of expert agencies.

Kennedy focuses on the conceptualisation and realisation of brand, cultural and entertainment projects. From creative agility to strong execution capabilities, Kennedy has brought projects to life all over the globe for more than 20 years, with the support of a strong international network. The studio operates at the nexus of culture and commerce, bringing together major brands and preeminent creatives from the world of art, architecture, music, theatre and film.

Jan Kennedy, who founded the company in 2000, was among the first in the field to not only believe that culture in all its forms would help brands propose something fresh and new to their clients, but also to turn it into an expertise recognised by the industry at large.

“We are extremely excited to be joining The Independents Group family,” says Jan Kennedy, Founder of Kennedy, who boasts an impressive public relations and hospitality background. “Having known the company’s proposition for many years, both professionally and personally, we are convinced that this merger is an amazing opportunity. With the backing of The Independents, we will fulfil our ambitions to provide our clients with best-in-class services for many years to come.”

While Kennedy is headquartered in London, it has been operating in North America, Europe, the Middle East and Asia for two decades, developing an organic network of creative and production service providers across the globe. “The acquisition of Kennedy will bring a decisive breakthrough for the group as brands increasingly think both locally and globally,” says Isabelle Chouvet, CEO of The Independents. “We are convinced this will bring strong opportunities for everyone at The Independents, as already demonstrated by key collaborations with other agencies of the group, such as K2 in Asia.”